Social media becomes an important platform for businesses to connect with customers, employees, and potential candidates. 70% of marketers are already promoting their content in social media. As a major portion of earth’s population is connected to social media sites, most companies use it for branding and to give better customer satisfaction.

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Next Gen Marketing.

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Social Media Strategies

1. Having dedicated people

It is highly important for an organization to have a dedicated team of people running their Facebook and Twitter account. Otherwise they may look outdated. They should update the company pages with the latest offers and other advertising campaigns. This could generate a lot of positive reaction among the people and in turn promote the company in social media platforms.

2. Choosing the right networks

Make decision whether to be alive in all social media sites or concentrate on a few selected ones. Always a better idea to properly invest time and efforts in a small number of social accounts and manage it efficiently.  Facebook, Twitter, Linked In, Pinterest etc. are some of the leading social networks to choose from.

3. Act on Time

On time actions are highly important to hit the right audience effectively.  So time management and breaking down the strategy into daily, weekly, monthly and yearly are smart ways to improve.

Analyze the responses and benefits 

1. Increase in traffic

The social media marketing drives more customers to your website. Content shared in social media enable users to connect with you even if they don’t know about your business. Thus the new inbound traffic could generate newer business opportunities.

2. Better Customer interaction

Instantaneous customer interaction is one of the major advantages of social media. Organisation can reply to the queries and concerns of potential customers in a faster manner. Connecting with customers in social Medias such as Facebook or Twitter helps direct communication with both parties and it increases the credibility of your company in the public as it lets others to see your responses.

3. Financial savings

Social media allows you to promote your business without any major financial investment. It demands only quality time. It is suitable for most of the types of businesses as more and more people are joining these platforms every day.